About Me
I have over 18 years experience in UI/UX design, information architecture, prototyping, front-end web design and development. I‘m passionate about all things web and tech.UI / UX / Unite
For me design is not just about making things look “pretty”, it's a beautiful marriage of aesthetics, functionality and usability. I design so users can get from A to B without having to think too hard. No information overload. No confusing grouping of information. No over complex journeys.It’s a Science
My knowledge in cognitive science has allowed me to form a greater understanding of the human thought process, how people take in information, process that information and in turn interact within their environment. Understanding this branch of psychology has been the key for me in designing the most user centric interfaces and providing an exceptional user experience.